Title Image

Fleet Homes


About This Project

Branding Fleet Homes to reflect the values and standards of the company and its developments.


The essence of a property developer is to build houses, to enable a family to have a roof over their head and to be done with quality and substance. This was the starting point for the development of this branding exercise.


The identity is multi-faceted with elements that build the icon, the icon that represents the initials in a 3D block made of 2 hands. The icon can be used to build texture and can be utilised in ‘zoomed in’ sections to bring visual structure and style to company business and marketing collateral.